TikTok Shop
Create joy and sell more
Let your customers discover and buy your products the fun way.
Immersive shopping, powered by TikTok
Our marketplace connects Sellers with Creators and communities for a seamless and joyful product discovery experience, all within a fully integrated in-app journey.
A place for everyone
On TikTok, your following size doesn’t limit your potential for incremental sales. Customers can explore a diverse range of trending products, from big-name brands to small businesses, through LIVES, Shoppable Videos, and a dedicated Shop Tab, all within the app. Who knows, you may even go viral!
Audience connection
Unlock the power of direct communication with your customers through Creators and your own content. Engage with TikTok’s vast user base to drive incremental sales and gain real-time feedback.
Personalised & joyful shopping
TikTok creates a tailored shopping experience, connecting customers with the products and content they love in a fun, immersive environment. Discover a joyful and engaging way to drive sales.
Growth Resources
Access our full suite of support tools, from customer service to logistics, along with a vast network of thousands of Creators reaching millions of users.
TikTok Shop provides 4 native ways to shop
It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.
Live shopping
LIVE sessions that demo your product and drive 1:1 interactions with your buyers.
Shoppable Video
Embedded product links within your short video content.
Showcase
A brand-dedicated showcase of available products for purchase on TikTok Shop.
Shop tab
Users can find your product assortment, shoppable content & promotion campaigns all in one place.
TikTok Shop For You
I am a
Seller
Creator
Partner
Shopper
Seller
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Purchase & Conversion
Integrated in-app checkout means discovery and purchase happens in one place to reduce friction in the buyer's journey.
TikTok Shop Partners
Work with E-commerce experts and external agencies that provide solutions and services to our sellers.
Fulfillment & Shipping
Choose from multiple fulfillment solutions including your own couriers, TikTok Shop Shipping options and our own fulfillment service, FBT (Fulfillment by TikTok Shop).
Apps & Services
Manage your shop, products, order and fulfillment with diverse integration and service solutions on the TikTok Shop App Store.
Data access
Access real time data and insights to analyse your performance, fuel growth and improve operations.
Creator
TikTok Shop allows creators to spotlight and sell to their community, and activate new revenue streams through their passions.
Quick & Seamless Experience
Browse, select, and add products into short videos and LIVEs to start selling in just a few taps.
Earning and Growth Opportunities
Get paid commission on your sales through our Affiliate Prog, directly accessible on TikTok Shop.
Partner with Sellers/Brands
Develop relationships and commercial collaboration opportunities with brands across all categories.
Access to Top Products
Explore best selling and creator favorites to feature directly in your content by browsing the TikTok Shop Product Marketplace.
TikTok Shop Creator Center
Access data and insights to analyse your content performance, check out what's hot and the latest campaign information.
Partner
TikTok Shop connects partners with sellers and resources to help them succeed.
Business Growth
Grow your client base by servicing sellers and creators seeking expert support in commerce & content.
Training & Development
Leverage dedicated training programs to master it all, from the fundamentals, to best practices and beyond.
Incentive Opportunities
Unlock earning potential through a mix of platform support.
Scalable Services
Get access to a mix of technology, resources, logistics services, and payment methods to increase your operational efficiency.
Shopper
TikTok Shop inspires shoppers through entertainment, and guides them to discover brands and products they want to see most.
Complete In-App Experience
Shop through LIVEs, engaging in-feed videos, or by tapping the shop icon on a brand or creator profile, and checkout directly within TikTok.
Authentic Recommendations
Discover new brands and products recommended by authentic and credible voices within the trusted TikTok community.
Safe & Easy Shopping
Shop within a convenient and safe experience, from discovery straight through to secure checkout.
Exclusive Offers
Enjoy the excitement of discovering exclusive products, amazing deals, and significant promotions.
3
users are likely to buy from brands they see on TikTok Shop.1
2
shoppers are 2x more likely to buy directly from TikTok than other marketplaces because it's entertaining. 2
9
users that say they've purchased through TikTok Shop were satisfied with their experience3
Sources: (1) TikTok Marketing Science Global Retail Path to Purchase (US Results) conducted by Material August 2021. (2) TiTikTok Marketing Science Global TikTok Shop Research (US Results) 2024, conducted by Material. (3) McKinsey, How Live Commerce is Transforming the Shopping Experience, July 2021. (4) TikTok Marketing Science Global Growing TikTok in eCommerce Study (US Results) 2022 conducted by Material
Seller success on TikTok Shop
ASOS
ASOS joined TikTok Shop to engage the #FashionTok community, initially collaborating with 60 creators to promote 85 products through shoppable videos, now expanding to an open affiliate program.
57%
New ASOS customer acquisition
45%
Customers aged 18-24
Puma
Puma boosted sales and awareness in the April Deals campaign on TikTok Shop by promoting the 'Mayze' shoe, leveraging creator @dawnlovex’s live sessions and videos, leading to expanded product offerings and increased creator collaborations.
$37.1k
Total campaign GMV
+737%
GMV increase vs previous week
60%
Generated via affiliate
Benefit
Benefit launched on TikTok Shop with LIVEs and short videos from their store, gaining 2.5k followers and boosting daily revenue through regular live engagement.
62k
LIVE audience views
280k
Total LIVE likes
2.5k
New followers
Swan UK
Swan UK boosted sales by sending product samples to creators, enhancing their affiliate marketing strategy and enabling authentic showcases of product quality and usability.
170k
Video views
100%
GMV growth MoM
82.7%
GMV via affiliate
HNB Cosmetics
Switching to Fufillment by TikTok Shop (FBT), HNB Cosmetics cut their shipping lead time by 52% in three months, enhancing efficiency and customer satisfaction.
-52%
Fulfillment lead time
-0.98%
Late dispatch Rate
+125%
New followers
Glow Hub
Glow Hub enhanced its TikTok presence with a focused campaign on TikTok Shop, utilizing conversion ads and affiliate programs, and hosting weekly LIVE events to drive sales and educate on personalized skincare routines.
1806%
Payment uplift YoY
92%
Decrease in CPA YoY
1236%
Return on ad spend
Let's talk Shop
See what TikTok Shop can do For You.
TikTok Shop Academy
TikTok Shop Academy is the central educational hub for sellers and creators to learn best practices and steps to maximise their selling potential on TikTok Shop.
Affiliate Centre
The Affiliate Centre connects creators and sellers through creativity and commission. Sellers can link up with creators and pay commission on successful sales, and creators can promote brands that are relevant to their followers.
FAQ
1. What do I need to get started with TikTok Shop?
You need a TikTok Account or Phone/Email
Go to Register to sign up
Enter your personal/business information
Choose your business type and submit relevant documents
Wait for approval of your application review, 2-3 days
Link bank account
Upload products and sell online
2. How can I add my products to TikTok Shop?
After successful registration in TikTok Shop as a Seller, product information can be uploaded in the seller centre.
Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected. Learn More
3. How can I sell my products on TikTok Shop?
1) Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.
2) Go LIVE, Create Shoppable Videos, Product showcase
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard
2) Go LIVE, Create Shoppable Videos, Product showcase
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard
4. How can I promote my products with TikTok Shop?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes
Join campaigns ( get notified via newsletter about upcoming campaigns)
Join campaigns ( get notified via newsletter about upcoming campaigns)
5. How can customers buy my products on TikTok Shop?
LIVE streams, short videos, showcase tab
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller centre
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller centre