Discover, Sell, Grow UK Seller Digital Summit - the official agenda release🔥
live shopping
26 May, 2023
You asked, we delivered. Introducing our first ever ‘Discover, Sell, Grow UK Seller Digital Summit’!
Welcome to TikTok Shop UK, the future of ecommerce. A place where entertainment meets shopping – or as we call it – ‘Shoppertainment’. TikTok Shop is a space where hundreds of communities can interact, real connections are built, and product discovery is fuelled by passion and excitement.
At our first ever seller summit – ‘The Discover, Sell, Grow Summit’ – you can meet UK industry leaders, sector specialists and TikTok Shop experts in an afternoon packed with valuable lessons on trends and top tips and insights on how the #TikTokMadeMeBuyIt phenomenon is shaping commerce today. No matter where you are on your TikTok Shop journey, this is the place to be to learn how to take your products from exploration on your For You page right into your buyers’ baskets in just a few clicks.
So, what’s on the agenda?
Opening Keynote
Our summit kicks off at 1pm BST with keynote speakers Kris Boger, GM of Global Business Solutions and Patrick Nommensen, GM of UK ecommerce.
Kris Boger will explain why social commerce is a big opportunity for brands to tap into, why building your community is so important, and how brands of all sizes can be discovered and connect with their target audience on TikTok through ads.
Patrick Nommensen will give insights into how TikTok Shop’s end-to-end solution is pivotal in the commerce journey, provide an introduction to ‘Shoppertainment’ and talk on the power of #TikTokMadeMeBuyIt as a global phenomenon with over 55B views.
Fireside chat
Next, we’ll explore the power of TikTok Shop with an inspiring success story. Join Made by Mitchell's, Mitchell Halliday as he shares his journey from joining TikTok Shop in March 2022, to viral products, insane stock sell outs, fruitful collabs - including the first ever brand x creator product launch born from TikTok Shop, all the way to his pop up in H beauty Bristol by Harrods.
At this point in the agenda, the stream splits into two segments that run simultaneously, Getting ready (Discover) & Grow your business (Grow).
Getting ready (Discover)
How to sign up for TikTok Shop as a new business
Ready to learn? Our TikTok Shop experts are here to give you a TikTok Shop 101, with an introduction and explanation of how you can get ready to sign up.
Following this, our team will tell you how to get started from day 1 with a walkthrough of the Seller Centre, top tips before your 1st LIVE/Shoppable Video, and a Q&A.
Grow your business (Grow)
How to elevate your business on TikTok Shop
Join Rebellious Fashion, TikTok Shop creator @demi jones and TikTok Shop experts to learn about Affiliate Marketing and to work with TikTok creators. Thanks to our Creator Agency Partners and affiliate marketing program, finding the right creator to boost your product is easy!
We’ll also provide an introduction to TikTok Shop ads with L'Oreal. Together we'll explore what they are, how to leverage them, the impact they can have on your business, and review a case study example.
Last but certainly not least, our panel of experts will drop some gems on how to create authentic content that sells by leveraging communities, trends and how to collaborate with creators. Join our host as she chats with experts from Sage and TikTok creator @lopwert as they give you their latest and greatest tips for creating engaging and authentic content that can set your brand apart from competitors, tap into trends and establish a connection with your community.
Whether you’re a new business eager to get started on TikTok Shop or an onboarded seller looking to boost your sales, join us on June 15th to expand your business through Shoppertainment. Register now!
🚀 Feeling inspired? Sign up as a TikTok Shop Merchant
🛍 Find out more about TikTok Shop UK
📲 Let's connect: Follow us on TikTok: @SellWithTikTokShop_UK; IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK