PrettyPerfectProducts Went From Zero to Hero in 4 Months! πŸ“’πŸ›οΈ
Success Stories
GB
Livestream
live shopping
Shopping Trends
Campaign
03 October, 2023
72.3k views
Background​
PrettyPerfectProducts started out with TikTok Creator Jacquelyn sharing content of her life as a teacher. To be extra organised, Jacquelyn created her own planners, which went viral, sparking immense interest from followers to buy them. In April 2023, Jacquelyn took the leap, with support from the TikTok Shop acquisition team and started selling her planners via TikTok Shop.​
The Objective​
As a new business on TikTok Shop, their goal was to raise awareness for the coveted planners, grow their followers and build trust in their new brand.​
The Solution​
In partnership with TikTok Shop, PPP planned their first platform campaign, consisting of engaging content with a particular focus on Shoppable LIVEs. They also joined the TikTok Shop Summer Sale this year to launch their new product. To create a signature look in all her videos, Jacquelyn ensured her set was decorated with plenty of pink details to really represent her brand. As the face of PPP, Jacquelyn was keen to do her own LIVEs rather than have her team or creators do them, to really build that personal connection with her audience.​
The Results​
PPP went from 0 to over $170K sales in just four months, saw amazing organic follower growth, and were the #1 stationary brand on TikTok Shop. With their first Key Live Stream achieving a record-breaking $21K, it's safe to say their strategy in collaboration with TikTok Shop was a huge success!​
​
Laura_ Blog case study quotes (2).png
​
​
PPP_stats.png
​
​​
πŸš€ Feeling inspired? Sign up as a TikTok Shop Seller or Creator ​
πŸ› Find out more about TikTok Shop UK​
πŸ“² Let's connect: Follow us on TikTok: @SellWithTikTokShop_UK; @TikTokShopCreator.UK IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK; YouTube: @TikTokShop_UK​
​
​
​​​