Weleda, Made by Mitchell & Color Wow joined forces for a 3 hour LIVE with a 450% engagement rate!🀩
Success Stories
GB
Ecommerce
BeautyTok
live shopping
Livestream
31 January, 2024
84.1k views
Backstory ​
BeautyTok is one of our biggest communities that thrive on TikTok, making it the perfect setting to initiate TikTok Shop's first-ever cross-category LIVE. Skincare, makeup, and haircare teamed up for an exciting three-hour livestream that saw amazing results. ​
The LIVE combined makeup brand and TikTok Shop star creator Made by Mitchell, beloved skincare brand Weleda and popular hair care brand Color Wow.​
The Strategy​
The LIVE started with skin prep by Weleda skincare specialist and makeup artist - Tilly Ferrari, followed by MBM founder Mitchell Halliday and Holly Flynn doing each other's makeup, then hairstyling by Color Wow’s Dom Seeley, and ended with a live Q&A. ​
This LIVE event was extensively promoted across all the brands' Instagram and TikTok accounts through short videos and posts. And to get viewers even more excited, each brand offered special deals and bundles throughout the LIVE. ​
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The Results​
Our LIVE event was a huge success with a like-rate of over 460%, a Shop Page Views of 2M, and a total revenue of over 17K. All three brands worked wonderfully together in this first-ever cross-category LIVE, and it's safe to say we will be exploring this format further in the future. ​
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πŸ“² Let's connect: Follow us on TikTok: @SellWithTikTokShop_UK; @TikTokShopCreator.UK IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK; YouTube: @TikTokShop_UK​