TikTok Shop launches new Fresh Flowers & Live Plants Category 💐
As we get ready to celebrate Mother's Day in the UK, TikTok Shop has launched it's new 'Fresh Flowers & Live Plants' product category, helping people find the perfect gift for all the Mamas this year!
The launch of the new category is in partnership with TikTok Shop flower merchant Arena Flowers, an industry leading ethical and sustainable brand, which has delivered more than 10 million bouquets to homes and offices around the UK over the last 14 years.
Other brands joining TikTok Shop include Freddie's Flowers and You Garden where they can sell directly to TikTok's growing community of plant lovers and propagators.
From extraordinary flower arrangements, sprouting plant babies, plant care tips and more, #plantsoftiktok already has 1.2 million posts from creators sharing their love of all things plants, so this new TikTok Shop category will feel right at home.
The new category also comes with a pre-order function, so that our TikTok community can plan ahead and buy fresh flowers and live plants in time for important dates in the calendar.
Freddie Blackett, Chief Strategy Officer at arena.online., said:
Fred Fishlock, FMCG Lead at TikTok Shop, said:
The new category adds to TikTok Shop UK's expanding product range for people to buy directly on the platform. Recent launches include 'Refurbished Electronics', 'Pets', 'Parenting' and 'Wellness', enabling the TikTok community to discover and purchase a wide range of products without leaving the app.
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