TikTok Shop expands Shopify integration in the UK
TikTok has announced today that UK Shopify merchants can connect their online store to showcase and sell products on TikTok Shop using the TikTok for Shopify app.
TikTok Shop enables brands, regardless of their size, to be discovered and sell their products to the TikTok community, without ever leaving the platform. Expanding its partnership with Shopify, the entrepreneurship company that powers millions of merchants in more than 175 countries, TikTok now offers Shopify merchants connected to TikTok Shop the capability to create TikTok ad campaigns, synchronize their product catalogue, and sell products through in-feed videos and LIVE broadcasts—all accessible directly within the TikTok for Shopify app, available on the Shopify App Store.
For Shopify, this expansion demonstrates its ongoing commitment to providing merchants and their customers with choice. With more consumers engaging with brands directly on mobile and entertainment platforms such as TikTok, Shopify merchants are able to connect with shoppers across multiple surfaces - all from within the Shopify platform - providing more ways to meet their customers wherever they are.
Having first partnered in 2020, TikTok and Shopify have supported businesses around the world. The UK expansion follows the successful launch of TikTok Shop via the TikTok for Shopify App in the US in 2023.
TikTok Shop is home to businesses of all sizes, from household names such as L'Oreal, through to thriving small businesses such as SoSweet, where TikTok Shop has turned into a seven figure revenue stream for the business; and makeup brand Pink Honey, amongst others. TikTok Shop empowers brands and creators to connect with highly-engaged customers based on their interests, and it combines the power of community, creativity, and commerce to deliver a seamless shopping experience.
A TikTok spokesperson said:
The integration with Shopify will be available to UK merchants from 6 March 2024.
TikTok has a growing suite of integration partnerships with ecommerce platforms like Woo, Salesforce Commerce Cloud, ChannelAdvisor, and more.
📲 Let's connect: Follow us on TikTok: @SellWithTikTokShop_UK; @TikTokShopCreator.UK IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK; YouTube: @TikTokShop_UK