How Rex Brown increased popular drink supplier brand's affiliate sales by over 80% πŸ€‘
Success Stories
GB
affiliate
Shoppable video
social commerce
Creator Marketing
21 May, 2024
118.7k views
Background​
TikTok Shop Partners (TSP) Rex Brown and Rex Studios worked with one of the UK's largest drink suppliers to boost their sales volume significantly by leveraging the power of Creators.​
The drinks supplier has evolved into a fun and vibrant drink brand enjoyed by millions of consumers. ​
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Objective​
The brand partnered with TikTok Shop in a strategic move aimed at significantly boosting their sales volume. By harnessing the influential power of Creators on the platform, they sought to engage with a wider audience and create a buzz around their products. ​
This innovative collaboration not only aimed to increase sales but also to enhance brand visibility and appeal to TikTok's active user base.​
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Strategy​
They decided to go big with an Open Affiliate Plan, allowing any creators to promote their products. ​
This approach meant they could partner with a diverse group of creators and strategically expand their reach to a broader audience while harnessing TikTok Shop creator communities. ​
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Embracing our commission-based model, allowed them to incentivize creators to showcase their products authentically, fostering a mutually advantageous relationship that not only boosted exposure but also generated increased revenue for both parties involved.​
These collabs not only enhanced the brand's market presence but also empowered creators to connect with their audiences in more meaningful ways through LIVEs and engaging Shoppable Videos.​
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Results​
Leveraging creators resulted in a win-win scenario that amplified brand impact and sales performance across the board including a #1 Viral product!!​
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πŸ“² Let's connect: Follow us on TikTok: @SellWithTikTokShop_UK; @TikTokShopCreator.UK IG: @TikTokShop_UK; LinkedIn: TikTok Shop UK; YouTube: @TikTokShop_UK​