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Partner with creators
Grow your shop faster with the power of TikTok Shop creators.
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The smartest way to tap into our creator community
Sell more
Sellers who partner with creators see up to an 85% increase in sales.
Grow your audience
Reach new shoppers where 4 in 5 users discover brands through creators' recommendations.
Source
Sell confidently
All sellers can participate, regardless of size or budget-plus, you only pay creators when products are sold.
Collaborate with creators in 3 simple steps
1. Click on "Affiliate" within Seller Centre.
2. Create your first collaboration
3. Match with creators and watch your shop grow.
Ways to work with creators
Choose a model that works best for your brand
Open Collaboration
Let all TikTok Shop creators promote any of your products for maximum reach.
Target Collaboration
Partner Campaigns
Tools for creator success
Find Creators
Discover the perfect creators for your brand, provide samples and easily manage your collaborations.
Find Creators
Discover the perfect creators for your brand, provide samples and easily manage your collaborations.
Sample Center
Send samples to creators to encourage collaboration and help them promote your products.
Analytics
Track the performance of your collaborations with a complete dashboard that helps you understand how your creators are driving sales.
Success Stories
Discover how TikTok Shop creator collaborations have achieved success for other brands.
Power of TikTok Shop Affiliate
The Affiliate program offered through TikTok Shop is a highly effective tool that unites brands and creators to amplify their reach and influence. Discover the true impact of this program firsthand from our sellers.
Impact of creators on seller success
The contributions of creators are invaluable and have a significant impact on the success of our sellers. Learn more about the incredible power and reach that these creators possess directly from our sellers.
Caudalie x @ameliaOlivia
Caudalie's TikTok Shop launch strategy, featuring limited-edition products and Shoppable LIVE events with Amelia Olivia, led to a 170% sales uplift and a 151% increase in affiliate sales within 5 weeks.

  • 170% Sales uplift
  • 159% Uplift in creator collabs
  • 151% Affiliate sales uplift

“We were delighted to collaborate with Amelia Olivia for Caudalie’s launch on TikTok Shop with a limited edition edit exclusively available for TikTok shop customers. The Glow Edit by Amelia Olivia was an exciting and impactful way to mark Caudalie’s launch on TikTok Shop”
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Our Partners
Additional resources
How to collaborate with Creators
Building Your Creator Pool and Product Promotion Plan
How to use Affiliate Data Compass to improve sales
Ready to grow your business with TikTok Shop?
Get Started