Shopping, powered by TikTok
TikTok Shop is paving an entirely new way for brands to authentically connect with creators and communities to grow their business and drive meaningful shopping moments.
Entertainment meets commerce through authentic and relatable shopping content, that sparks inspiration leading to purchase.
Trusted Creators
Creators show up differently on TikTok, bringing a fresh take on shopping by helping brands build trust and influence through authentic content.
Engaging Communities
TikTok communities drive discovery and influence culture. Brands can build lasting relationships with users by tapping into these existing communities.
Easy & Safe Shopping
Revolutionising the shopping journey, from the For You Page to a safe and secure check-out, order management, and support all within the app.
Scaleable Ecosystems
Support for your business, no matter the size. From logistics to post-sale management, you'll find the tools you need to grow.
TikTok Shop provides 4 native ways to shop
It enables merchants and creators to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience.
Live shopping
Shop directly from a LIVE by tapping the pinned products or browsing the shopping basket icon
Shoppable videos
Shop directly from a shoppable in-feed video by tapping the product link & basket icon
Product showcase
Shop directly from a brand or creator account and get access to products within the app
Shop tab
Let users find your product assortment, shoppable content, and promotion campaigns all in one place
TikTok Shop For You
I am a
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Purchase & Conversion
With an all-in-app experience, there is no redirection to partnered shopping apps or websites, meaning higher conversion and sales.
Campaigns & Promotion
Get access to TikTok Shop’s platform campaigns and extensive selection of promotion tools.
Direct Creator Collaboration
Discover, communicate and collaborate with thousands of creators through our affiliate programme directly accessible on TikTok Shop.
Performance Analysis
Track performance, traffic, customer reviews and transaction data through TikTok Shop’s data dashboards
Learn more
TikTok Shop enables brands to showcase and sell products for the TikTok community to discover and purchase.
Quick and seamless experience
Browse, select and add your products into your in-feed videos and LIVE and start selling and track performance, in just a few taps.
An all in-app experience
From product selection to community building and selling, everything happens within the TikTok app.
A 360° Offering
Earn affiliate commission from products promoted in your content and contact brands directly to request access to free products to promote
Brand Partnerships and campaigns
Be connected to leading UK brands and gain access to potential long-term commercial collaboration opportunities
Learn more
TikTok Shop enables partners to facilitate a range of services for sellers and creators to help them grow on the platform.
New leads and collaborations
Have the opportunity to collaborate with new brands/creators by tipping into the TikTok audiences
Training & development
Dedicated e-commerce and platform training to help usher you to growth
Rewards, Incentives & Commission
Unlock your earning potential
Learn more
TikTok Shop's affiliate programme gives creators a new and exciting opportunity to monetize their content, creativity and influence by collaborating with sellers on TikTok.
Affiliate for sellers
Leverage our creator marketplace to seamlessly partner with our content creators who can sell to their audiences on your behalf.
Affiliate for creators
Access a number of products to promote in the Affiliate Product Marketplace and unlock the opportunity to earn commission.
Learn more
in 4
TikTok users are interested in buying from TikTok LIVE because they get to see the product (vs just seeing pictures).1
of weekly TikTok users have engaged in ecommerce behaviour on TikTok.2
users are more likely to immediately buy something that they discovered on the platform in comparison to other platform users.3
Sources: (1)TikTok Marketing Science Global Growing TikTok in eCommerce Study (UK Results) 2022 conducted by Material May 2022 (n=549) (2)TikTok Marketing Science Global Shopping Ad Products Study 2022 (UK Results) conducted by Material February 2022 (n=1,550) (3) TikTok Marketing Science Global Retail Path to Purchase (UK Results) conducted by Material August 2021 (n=1,601)

Seller success on TikTok Shop

Benefit Cosmetics

Benefit hosted a series of LIVEs and Short videos highlighting their launch on TikTok Shop from their boutique. They had an increase in organic followers and engagement just within 3 days of launch.

  • 62.5k

    LIVE audience views

  • 280k

    Total LIVE likes

  • 2.5k

    New followers

Rebellious Fashion

Rebellious Fashion understood the importance of collaborating with TikTok Creators and joined the TikTok Shop affiliate program. As a result, their sales increased within 3 months after joining.

  • x45

    Revenue increase

  • 400%

    Product sales increase

  • 80%

    Share of Affiliate sales Showcase

Maryam worked with her TikTok Shop Creator Manager to come up with Short Video ideas and acquire samples as her main strategy. Her exclusive line with The Beauty Crop was a huge success.

  • +185K

    MoM revenue growth (04-11/22)

  • +200K

    Follower growth (04-12/22)

  • +22K units

    Sales at beauty crop launch

Grail Showcase

As a TikTok Shop Partner, agency Grail supported creator acquisition and facilitated the onboarding of creators to TikTok Shop with their 100+ monthly active creators including 9 L4+ creators.

  • +800k

    Monthly revenue

  • x3

    #1 performing agency (monthly)

  • +100

    Monthly active creators

HNB Cosmetics

Switching to Fufillment by TikTok Shop (FBT), HNB Cosmetics cut their shipping lead time by 52% in three months, enhancing efficiency and customer satisfaction.

  • -52%

    fulfillment lead time

  • -0.98%

    Late Dispatch Rate (LDR) (improved from 0.98% to 0

  • +125%

    monthly order volume

Let's talk Shop

See what TikTok Shop can do For You.

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TikTok Shop Academy

TikTok Shop Academy is the central educational hub for sellers and creators to learn best practices and steps to maximise their selling potential on TikTok Shop.

Affiliate Centre

The Affiliate Centre connects creators and sellers through creativity and commission. Sellers can link up with creators and pay commission on successful sales, and creators can promote brands that are relevant to their followers.
1. What do I need to get started with TikTok Shop?
You need a TikTok Account or Phone/Email Go to Register to sign up Enter your personal/business information Choose your business type and submit relevant documents Wait for approval of your application review, 2-3 days Link bank account Upload products and sell online
2. How can I add my products to TikTok Shop?
After successful registration in TikTok Shop as a Seller, product information can be uploaded in the seller centre. Products uploaded need to be compliant with TikTok Shop product qualifications and UK regulations as unsupported products will be rejected. Learn More
3. How can I sell my products on TikTok Shop?
1) Work with creators to promote products. TikTok Shop Affiliate programme helps brands and sellers connect with creators through commission-based collaboration.
2) Go LIVE, Create Shoppable Videos, Product showcase
3) Get insights on products and sales performance in seller centre: reviews, analytics dashboard
4. How can I promote my products with TikTok Shop?
Discounts, vouchers, free shipping promotion/subsidies, incentive programmes
Join campaigns ( get notified via newsletter about upcoming campaigns)
5. How can customers buy my products on TikTok Shop?
LIVE streams, short videos, showcase tab
Click on product and add to basket
Manage orders, order tracking, shipping, returns, and payment methods all within seller centre
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