How to Use TikTok Shop Seller Center
TikTok Shop is the latest way to build your brand and sell products, directly on TikTok. Here's how to use TikTok as a new e-commerce platform.
It's no secret how wildly popular TikTok has become over the last few years.
As one of the most influential entertainment platforms ever, TikTok is now stepping into the world of e-commerce with its new platform, TikTok Shop. If you're looking to sell products on TikTok Shop, understanding and mastering the TikTok Shop Seller Center is crucial.
So buckle up, and let's cover everything you need to know to leverage the TikTok Shop Seller Center and successfully sell products on TikTok Shop!
What is the TikTok Shop Seller Center (and why is it so important?)
In short, the TikTok Shop Seller Center is where business owners can optimize their TikTok presence and sell more products with less effort.
Acting as the home base for TikTok Shop sellers, the Seller Center allows you to manage your marketing, analytics, performance, order management, customer support, and so much more.
It essentially acts as a terminal for success and the bridge between you and your customers.
So, how do you set up your TikTok Shop Seller Center account?
Before you can launch and run a successful TikTok Shop, you have to create and set up your account.
Setting up your account is easy. Here's how you can do it within a few short minutes:
2) Sign in to an existing TikTok account or create an account (creating an account specifically for TikTok Shop is a great way to separate personal use and business use)
3) TikTok Shop will ask several questions regarding your use of the platform. Fill them in as accurately as possible, as this is the basis of your business and operations (including shipping, payments, etc)
Great. Now that you've created your account, you're ready to start harnessing the TikTok Shop Seller Center's features & tools to build, launch, and run your successful store!
The features and tools TikTok Shop Seller Center has to offer
Now that you have an account, let's jump into the TikTok Shop Seller Center's features.
With these tools, you can operate your store, get an inside look at your performance, optimize the cogs of your business, and so much more.
Product Management
This feature is the crux of your shop. It's where you add your products and showcase their features/benefits.
You can add photos, write copy for your product descriptions, set your prices, track your inventory, and more.
Remember, photos MUST be high-quality to attract customers, and your descriptions need to sell the benefits of your product.
Order Management
This is where you manage your orders. Here, you can see every order you currently have (and have had in the past) and fulfill them.
Using this feature, you can set systems to automatically update your customers with alerts.
Marketing Tools
This feature is arguably the most powerful tool in your arsenal.
By promoting your products, you'll attract more customers and make more sales.
TikTok Shop's marketing tools include product videos, promotional campaigns, and much more.
Performance Analytics
Here, you can track your store's performance.
With the easy-to-use dashboard, you can see everything from engagement rates (how many people interact with your listings and marketing material) to conversion rates (how many people purchase your products.)
By tracking your analytics, you can spot weaknesses and improve them to increase your store's performance.
Customer Support
Sometimes we need a little help. You can directly contact the TikTok Shop customer support system within minutes. They're always happy to offer support, fix issues, and answer questions. So don't be shy, send them a message!
Order Management Performance Analytics
Some things to consider when using TikTok Shop
E-commerce is one of the most competitive industries in the world. To reach success, you must perform at your best.
Here are a few things to consider to help you attract more customers and sell more products:
- Create Engaging Content - TikTok users want to see short, snappy videos that perk their interest. Make sure your content is engaging and try to show the product within the first 10 seconds of your video!
- Tap into Trending Topics - When something is trending, use it to your advantage. If there's a challenge, a popular song, or a current meme, try to fit your products & marketing around them.
- Interact With Your Audience - Buyers love a brand that they can relate to. You can go LIVE and create a live shopping ad, where customers can directly purchase while you livestream. The best way to connect with a customer is to reply to their comments and interact with them directly - you can reply to a comment in the form of a short video as well!
- UGC - User Generated Content is one of the most powerful ways to market a product. Whether its through a sponsored partnership or an authentic review, it offers a tremendous amount of social proof AND puts your products in front of thousands of eyes.
- Track & Improve - eCommerce success is in the science. You need to be tracking your results and analytics like an experiment, making small changes each and every week and measure the improvements
Stop waiting around, let's start selling!
The biggest hurdle to building a successful TikTok Shop store is taking your first step.
Now that you have a better understanding of the TikTok Shop Seller Center, you're ready to get started. Simply sign up, build a store, upload your products, and start creating content!