5 Benefits of Selling on TikTok Shop
If you've ever wondered how to sell online and why you should use TikTok Shop Seller Center, this article is a must-read.
TikTok Shop is an innovative e-commerce platform fully integrated into TikTok. TikTok Shop enables sellers to tap into an online selling platform with the capability to upload products and manage everything from shipping to fulfillment to point of purchase, all within the TikTok Shop Seller Center.
So if you've ever wondered if the TikTok Shop Seller Center is the best choice for you and your business, this article is a must-read. Now, let's get started!
1) Over 150 Million Active Users
TikTok has seen astonishing growth since its release in 2016. With over 150 million active users, it’s no surprise TikTok is quickly becoming the go-to online platform for businesses to grow their brand.
Reach the right audience: backed by TikTok's unique, diversified and interest-based content recommendations, TikTok Shop helps sellers to reach the right audience, enhance customer satisfaction, maximize the power of branding, and at the end, helps businesses to grow and thrive.
Start by utilizing the TikTok Shop Seller Center to access all the ingredients you need to get started on selling on TikTok Shop!
2) Powerful Customer Insights
Using the TikTok Shop Seller Center, you can harness data analytics and develop highly-targeted, high-converting marketing campaigns with ease.
The TikTok Shop Seller Center allows you to track:
- Customer Behavior
- Age and Gender of Customers/Viewers
- Performance Metrics of Ads/Videos
- Product Fulfillment
And the list goes on..
With this powerful information, you'll have a deeper understanding of your customer, allowing you to develop more effective marketing with a far higher chance of going viral within your target demographic.
3) Seamless Shopping Experience on TikTok Shop
With seamless integrations in TikTok Shop, viewers can purchase your products directly from your videos without ever leaving the platform. TikTok Shop powers direct product purchases through shopping carts embedded in short videos, live videos, or on sellers' profile pages to shorten the customer journey. From discovery to purchase, TikTok Shop is able to do this without compromising inspiration or fun that users get while they watch, share, and create videos on TikTok.
Here's how it works:
- You make a video and target your ideal demographic
- Those people see your video and engage with the content
- If they see a product they like, they can simply tap the screen
- From there, they can purchase the product almost immediately without ever leaving the platform (reducing friction and increasing conversion rates)
It's simple and seriously effective.
4) Quick and Easy Shipping Options (This Could Save You Days of Work)
For many businesses, shipping is the bane of their existence.
It's complex, costly, and takes a lot of time and energy to maintain. But with TikTok, you have two options. One of which will save you (and your customers) a lot of time and stress.
Here are the two options:
1) You handle your own shipping with a courier of your choice
Or
2) TikTok handles everything, using their ready-to-go shipping infrastructure
By choosing option two, you can save hours or days of work, giving you more time to focus on your marketing, brand growth, sales, and more. In short, once your ads and shop are running, you can sit back and let TikTok handle everything else!
5) Comprehensive Seller Support Services
TikTok Shop Seller Center provides comprehensive services to help merchants easily access core data analytics to formulate effective promotions and easily manage products, orders, logistics, and payments.
TikTok Shop Academy also provides insightful tips and training content, giving sellers guidance for kickstarting sales on TikTok. There is a lot of great information in the form of feature guides and educational videos to show you how to navigate the seller center!
To learn more, click here:
It's time to put your knowledge into action!
With your existing knowledge of how to sell online and the new information about TikTok Shop Seller Center, you'll have an easy time building your store and integrating TikTok Shop into your existing business.
If you're new, here's how to sign up in 3 steps:
- Go to the official TikTok Shop website here
- Sign into an existing TikTok account or create an account (creating an account specifically for TikTok Shop is a great way to separate business use and personal use)
- TikTok will ask several questions regarding your use of the platform. Fill them in as accurately as possible, as this is the basis of your business and operations (including shipping, payments, etc)
Whether you’re new to e-commerce or a seasoned veteran, TikTok Shop is the best online selling platform for you! It's rapid growth and ease-of-use make it the number one option for you to start selling.