Live Selling

Increase your sales with LIVE selling

Use the power of LIVE to reach new audiences and connect with your customers in real time.

LIVE selling works

LIVE videos give sellers the opportunity to sell in real time. It turns shoppers into repeat customers faster than ever before.

Increase your revenue

Drive sales with LIVE-exclusive promotions

Make interactive content

Engage with your audience in real time with product demos and inspiration

Shape your product strategy

Get valuable insights through direct, immediate Q&A with your audience

Get started

All you need is a camera or laptop and a well-lit, simple background

“TikTok is the first company to make LIVE shopping work”

-CNBC

Source

These sellers are crushing it with LIVE

Discover how businesses have achieved success through LIVE selling.

"I can't believe we sold over $1.2 million going LIVE on TikTok Shop in one day."

@simplymandys

"Going LIVE on TikTok Shop has been a game changer for our brand because ... I get to sit there with our audience and connect on a 1-to-1 basis."

@glamlite

"We were the first brand to hit $1 million in sales in a single TikTok Shop LIVE."

@iamstormisteele

"We hit our very first record in just one LIVE of $100K."

@microingredients

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How to start LIVE selling

1. Become a seller

Ready to launch your TikTok shop? Easily upload your products and start selling. Get started with TikTok Shop today.

2. Connect your TikTok account to your shop

Link your TikTok account with your shop to share your products with your followers.

3. Prepare to go LIVE

Add products and write a script so you're ready to go LIVE.

4. Go LIVE

Start your first LIVE from the TikTok app. Tap on the ➕ and tap LIVE at the bottom of the screen. Or, tap here
Not ready yet? You can also use Practice mode to get comfortable going LIVE. Tap on the ➕ and tap LIVE at the bottom of the screen. Then, tap Settings, and Practice mode. Or, tap here.

Learn about LIVE

Prepare to go LIVE

Discover ways to position and pitch your products and how to engage with your audience.

Learn more

How to run a successful LIVE

Get tips on how to interact with customers, what to avoid, and how to analyze your LIVE metrics.

Get tips

Improving your LIVE strategy

Learn tips on how to improve your LIVE videos.