Promote Your Products

Promote your products

Accelerate sales by reaching audiences ready to shop.

Get Started

Why promote your products?

Find a more engaged audience

Expand your reach via targeted paid and promotional tools that tap into a new traffic stream.

Accelerate sales and traffic

Grow your sales faster with proven tools for boosting engagement and conversion.

Measure performance with accuracy

Track performance without signal loss through in-platform conversions.

Tools to optimize your product strategy

Shop Ads

Harness powerful performance tracking and analysis capabilities to maximize your TikTok Shop strategy with smart, simple ad solutions that make viewers 74% more likely to purchase:

Video Shopping Ads

Find viewers at their FYPs with hyper-relevant shoppable videos

Product Listing Ads

Reach people who are ready to shop in the Shop Tab and from Search

LIVE Shopping Ads

Drive LIVE Shopping engagement from the FYP

Create your ads

Campaigns

Boost visibility and drive sales during peak periods with tailored TikTok Shop campaigns that tap into every retail shopping moment on TikTok, from New Year’s Day through New Year’s Eve.

Join a campaign

Promotions

Drive sales and engagement with tools that incentivize purchases and increase order value. Whether you’re clearing out excess inventory or offering discounts, TikTok Shop elevates your sales strategy with a variety of promotional options:

Buy More Save More

Increase spending per order with product combinations deals.

Flash Deal

Clear stock or increase LIVE sales with limited-time promotions.

Shipping Fee Discount

Reduce cart abandonment rates with shipping incentives shopwide or on specific products.

Create your promotion

Seller Stories

See how other brands have found TikTok Shop success.

My Smile

My Smile amplified affiliate content and Live Shopping events with Shop Ads to supercharge sales.

$1M+

in GMV

ROAS

80%

decrease in CPA vs. BAU

Queen Cosmetics

Queen Costmetics utilizes Shop Ads to drive traffic to TikTok Shop and LIVE shopping events, reaching a wider audience and accelerating sales within the TikTok App.

1M+

video views

11x

ROAS

84%

decrease in average CPA

1 / 2

Additional resources

Ready to promote your business with TikTok Shop?