Start selling
TikTok Shop bridges the gap between entertainment and commerce.
Get Started
TikTok Shop is shaping the future of e-commerce
Reach new shoppers
82% of users say TikTok Shop helps them discover new brands.
Source
Grow your business
3 in 4 users say they are likely to buy from a brand they've seen on TikTok Shop
Source
Connect with creators
Tap into our community of over 100,000 influential creators to scale your business.
Selling is easy on TikTok
Shoppable Video
Showcase and sell products through engaging, short-form video where 3 in 5 shoppers are likely to click on your product.
Source
Learn More
LIVE Shopping
Engage with customers in real-time.
Learn More
Shop Tab
Get discovered on Shop Tab - accessible at the top of every TikTok - turning users into shoppers with just one tap. Shoppers can search, browse, and see personalized picks in a familiar eCommerce setting.
Learn More
Tools for creating shoppable content
Additional resources
Ready to grow your business with TikTok Shop?
Get Started